What is ONDC ( Open Network for Digital Commerce )?

ONDC is a government program to promote open networks for all elements of the trade of goods and services over digital networks. ONDC wants to do something similar for e-commerce.It intends to “democratize” digital commerce by transitioning from platform-centric models like Amazon and Flipkart to an open network. ONDC may allow more merchants to become digitally visible. The transactions will be executed via an open network.

How does it work?

All seller and buyer platforms will use the same open protocol and can connect via ONDC. It is designed to provide an open network, and if a customer needs to buy a product, ONDC will display all of the possibilities available on various platforms, and the consumer can choose what he or she wants. The platform is called “Bharat E-market”.

What are the advantages of e-commerce?

• Purchases are completed more quickly.
• Store and product listing creation.
• Cost decrease.
• Advertising and marketing at an affordable cost.
• Customers benefit from flexibility.
• Product and pricing comparison.
• Quicker responsiveness to buyer/market expectations.

Furthermore, by giving them access to a bigger market and enabling them to compete on a national level, the ONDC has the potential to strengthen local craftspeople and small and medium-sized businesses (SMEs). Promoting economic inclusivity and lowering regional inequities depend on this inclusivity.

Conclusion,

by building a strong and inclusive digital infrastructure, the ONDC program is positioned to completely transform India’s e-commerce market. It is anticipated that by encouraging creativity, rivalry, and inclusivity, it will propel the expansion of the digital economy and open up fresh possibilities for companies and customers nationwide.