Business Model of BharatPe, How Does Bharat pe Generates Income?

Bharat’s revenue model relies on providing consumers with a digital payment platform, and as mentioned earlier, there is another app for merchant friends where the company digitally credits transactions. It actually sets sail to lend to a merchant with a cheap interest rate. Bharat pe is completely free! There are no setups, transactions, or other hidden charges.

The National Payments Corporation of India (NPCI) has appointed Noopur Chaturvedi as CEO of NPCI. The youngest person on the list is Shashwat Naklani, aged 23. He is an entrepreneur and founder of BharatPe, a payment platform founded in his third year of college. Reserve Bank of India (RBI) establishes a Small Financial Services bank (SFB) four months after showing interest in the acquisition of troubled Punjab and Maharashtra Cooperative Bank (PMC) in Centrum Financial Services Group and Bharat Pe.

Is Bharat Pe Profitable? 

The loans had been sourced from its subsidiary Resilient Capital Private Limited which become integrated in May 2019 and earned earnings of Rs 8.05 lakh throughout its first 12 months of operations. On a unit level, Bharat Pe spent Rs 38.44 to earn a rupee of sales throughout the economic 12 months finishing in March 2020.

How Does BharatPe Earn?

Ashneer Grover, co-founder, and CEO of Bharat worked with various banks and investment companies to make observations. He said local merchants and store owners are reluctant to pay for services such as digital payments due to their low retail margins. But they were willing to pay interest on the loan to grow their business. However, there was a lot of paperwork and it was difficult to get a loan from a bank. With its own business plan, BharatPe decided to fill this gap and provide credit to merchants and local shopkeepers to generate revenue.

What is Bharat Pe’s Business Model?  

Bharat Pe is a one-stop shop for digital payments. According to BharatPe co-founder Shashvat Nakrani, the idea of ​​creating an app like BharatPe is to solve the challenge faced by merchants/SMEs to accept digital payments without sacrificing profits. Bharat Pe Company is an Indian QR Code-based payment company that works on the B2B2C model as it supports customers as well as merchants or shop owners/retailers and other business people.

The company’s app accepts payments from over 100+ mobile apps downloaded by Indian mobiles on India’s UPI system by providing businesses with an interactive QR sticker. QR can be scanned then payment is accepted from all famous mobile apps like Paytm, WhatsApp, Mobikwik, Amazon Pay, BHIM, Google Pay, Freecharge, and True Caller. Retailers also receive instant credit for transactions made to their bank accounts on the same day.  In 2021,  cricketers Rohit Sharma, Jasprit  Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill have been signed as brand ambassadors. Bharat Pe. 

BharatPe Has Solved Two Big Problems Of Traders: 

They don’t need to install multiple QR codes for different mobile apps as the Bharat Pe QR code provides interoperability and allows them to accept payments from different apps through a single QR code.  Bharat Pe Swipe can be installed for free and does not charge a commission for transactions. Therefore, traders are not required to pay a commission on their profits.

Payment is transferred directly to the merchant’s bank account on the same day.  There is no daily or monthly limit for transactions.  Bharat Pe has a simplified payment system to minimize technical problems. These benefits have resulted in an increase in BharatPe users, resulting in over 10,000,000 downloads from Google Play to date. 

Features Of The BharatPe App

If you are also attracted by the success of the PE Bharat application, here are some features that make popular applications of POP Bharat PE: 

User control panel: Bharatpe provides a powerful user control panel that allows easy registration, connection, bank account link, credit card/debit card link, and portfolio. It also provides news about the latest incentives, refunds, gift cards, and bill payments with integrated direct discussion features.

Commodity control panel: Merchandise Bharat PE control panel allows easy registration, connecting, linking bank accounts, accepting payment options, creating QR codes, and means of discussion.

Admin panel: Bharatpe admin panel allows fully controlled geographic analysis and monitoring tools,  content management, user management, and growth analysis tools. It also allows administrators to push notifications, incentives, and incentives.